Quit smoking campaign endorses e-cigarettes for the first time

Stoptober, the annual government quit smoking campaign in England, has for the first time backed the use of e-cigarettes as an aid to give up smoking.

Following the popularity of e-cigarettes during the 2016 campaign, when 53% of people taking part in Stoptober used the devices to help them quit,  the 2017 campaign will feature vaping in its TV adverts for the first time.

Since its launch in 2012 over one million people in England have used the Stoptober campaign to help them quit smoking, which is based on the theory that people who give up for 28 days during October are 5 times more likely to quit smoking for good.